tag:blogger.com,1999:blog-22458072.post116459714248869648..comments2008-12-12T22:02:48.627-06:00David Wenhttp://www.blogger.com/profile/17142892432178270834noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-22458072.post-1164672239780435482006-11-27T18:03:00.000-06:002006-11-27T18:03:00.000-06:00I think those ads are so smart! They almost appear incomplete - making you take notice. Outside of advertising I don't think a passer-by would even pondering, "Hey was that smart advertising or budget restraints?"Amanda Latifihttp://www.blogger.com/profile/01819335756519348280noreply@blogger.comtag:blogger.com,1999:blog-22458072.post-1164652284335686112006-11-27T12:31:00.000-06:002006-11-27T12:31:00.000-06:00i can see how one would presume a large advertising spend given all the mediums shown. reality is it was a limited budget and therefore, the creative had to be impactful in order to drive home the message and generate word of mouth buzz. <BR/><BR/>which it did from what we can tell through conversations overheard around town and unsolicited requests from residents for signs they could put up in their yard to help reinforce the message. <BR/><BR/>and as you pointed out, the TV spots ended up on YouTube. (we didn't post them. someone liked them enough to do it on their own. we were pretty flattered and surprised.)<BR/><BR/>thanks for noticing the work.paulhttp://paulisakson.typepad.com/planning/noreply@blogger.com