Friday, April 20, 2012

Sau Paulo says no thanks to billboards

SP placas vazias / empty billboards

In 2006, the mayor of São Paulo mayor banned the use of outdoor advertising, including billboards and transit. Initially, the business community was alarmed, and worried that there would be millions in lost revenue and tens of thousands of lost jobs. But a 2011 study showed that 70 percent of the city’s residents find the ban to be beneficial. The ban…

Via Populous

More pictures on tirafoto's flickr.

4 comments:

Becca said...

Outdoor advertising is also effective way, it will get the attention of passengers,drivers but it may cause of accident like what happen in our place.

Brennan said...

Man I have been toying with the idea of buying up a billboard or two. Hope Dallas doesn't take to this, yet with the US and its materialism as thick as pea soup, they prob won't take away any chance of pickpocketing paycheck-to-paycheck folk while they sit in rush hour traffic.

Stephan White said...

2011 study showed that 70 percent of the city’s residents find the ban to be beneficial.

http://presswire.com/pr.php

Sprecheragentur said...

Interesting. Didnt know that.

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