In adagetoday there's an interesting article about how the newest US Army TV commercial is in Arabic to specifically target its target audience. The media buy was for Arabic TV networks too. And all of this was done by McCann-Erickson out of the most American of cities, NYC.
Wednesday, June 28, 2006
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2 comments:
Wonder if that’s a long-term strategy for them or just a temporary one.
We haven't had the account very long.
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