Another amazing TV spot from Wieden + Kennedy.
They also made a "very clean" TV spot about Carmelo Anthony.
They did an amazing job of blending a great storyline with amazing music and very strong, iconic (in the Jordan commercial) visuals in both spots.
The client/agency relationship between W+K (Dan Wieden) and Nike (Phil Knight) is built upon such a great trust that it seems like true creative freedom is displayed a lot in the Nike work.
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Not to mention, Melo won't renounce his Don't Be A Snitch roots. Bode looked like a rookie representing the US and Kobe wants thinks our hatin' is because of his game. All set up by W+K and Nike.
Remember when Nike used to be honest and used to be about the everyday athlete?
(should be “Kobe thinks our hatin'“)
The music made the Jordan spot for me. Very powerful, goosebumps even.
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